Tween superstars One Direction were recently compared to
revolutionary liverpudlians The Beatles. And, no, it wasn’t in sarcasm. These
comparisons were completely earnest. So, what do John, Paul, George and Ringo,
have to do with Louis, Niall, Harry (Shit, what were the others called? Ehhhhm.
Lemme do a quick web check. Okay okay, here we go), and Liam and Zayn? Well,
they are both massive domestically and across the pond. The young girls of the
1960s were as ear-splittingly crazy about the Beatles as today’s generation of
young ladies seem to be about One Direction. But the biggest reason for them
being compared recently, is that ‘1D’ (I weep, weep, for the future of my people)
made history by being the first band ever to go to No.1 on the Billboard
Hot 100, for their debut album, a feat never met even by The Beatles. This has
led lots of incredibly stupid people and a few journos to suggest they are
comparable, and that, because of this success, perhaps, the skinny-jean superstars
have actually bested their
forbearers. You know how the rest of this article is going to go, don’t you.
I would like to say that I am not a great Beatles fan. I find much of their work to be tinny and
rather idiotic, chirpy, corny and often rather dry and mundane. The music has
not aged well, and to my ears, it’s not particularly special. But while you are
quite welcome to think the Beatles are a bit shit, you must still appreciate what they did for popular music. The
Beatles changed the face of popular culture, and their format of what a band
should be, was replicated and borrowed right up to the present day. Before the
Beatles, you had record labels who owned their acts. Acts were assigned
songwriters and an image and attitude they were to perpetuate. You had such
fawning mongs as Fabian, or The Chordettes; acts that had little or no input
into what they would sing or how they would conduct their recording life. All
they had to do was sing well, and in fact, that is all they could do. But when
The Beatles entered the scene, first in the UK, and then in the states, they
were something new. Here were four working class lads with hair like girls,
singing songs that they had composed,
that they had written lyrics for. It
was their creation; it was their sound. And this was so fresh, so new, that
they became hugely, uncontrollably, and incomparably famous. They are the band
that everybody knows.
And One Direction are also fabulously successful. Why, you ask? No, you don’t ask that, I am losing my way with these rhetoricals. You know, as well as I do, why ‘1D’ are successful. Because they are five very, very good looking lads, a veritable troupe of heartthrobs. They are like Enid Blighton’s The Famous Five in this respect, without the lashings of ginger beer or Annie’s fruitcake. Girls seem to play spin the bottle as to which member of the band they now want to sleep with. I have serious beef with Louis as well, I was digging the braces look well before him, and granted I looked a bit like George Michael but still, that hurts. Legions of pervy old men and pre-teen girls alike (oh, and apparently every gay man on the planet) continues to fawn over the tightly clad pop stars, memorising both their first and surnames, as well as their particular style of dress, and favourite condiment (Zayn’s: Horseradish) But the success of One Direction tells us something. The revolution in popular music, that occurred some fifty or so years ago, has been almost completely reversed. Whereas The Beatles proved that you could make it on your own; you could make it big off of the back of your own talent and flair for music, One Direction’s record-breaking album, Up All Night, proves that the public appetite is for a good looking singer; that more than ever, society prizes a fresh face and a cheeky grin over say, discernible musical talent. Up All Night is bad news for original music.
But surely it is not just this lot who are to blame for this
erosion of solid, well written and original music? No, they are just a part of
something much bigger. As the Urukhai were spawned in the foul birthing pits below
Isengard, One Direction were born from the inner foundations of the X-Factor,
with Simon Cowell playing the part of Saruman (very convincingly). The X-Factor
has spread like a burgeoning pathogen to far beyond the parameters of a talent
show; it is now the only thing on the charts. There was a time when some grinning
twit like Leon Jackson would win the X-Factor and he would release some shitty
cover album and that would be that. That was fine with me, I mean yeah it was
an undesirable element in the music industry, but it didn’t stick about too
long. But then Cowell and Co got wise, and started churning out acts that would
stick. Acts that could top the charts week on week, that could rake in
nationwide arena tours, could appear on live TV and generally not ‘do a Leon
Jackson’. So now there is a whole range of artists churning out this bland,
processed, mediocre schlock.
The biggest success, perhaps behind the Famous Five, is preening tithead Olly Murs. There is something so infuriating about Olly Murs, probably because he is so charming and likeable. He has those sparkling blue eyes and this spunky cockney patter, it is hard to dislike him. But you have to look beyond his appearance. Murs is an asset of the X-Factor. His sound, namely the apeing of 50’s style jukebox pop, is the result of some calculation and consolidation by some square corporate types. His songs are given to him, probably with a note attached to the song sheet saying ‘Here kid, knock yourself out’. His look, even down to that twatish little whicker hat, has probably been agreed upon by a committee and deemed suitable for him. He is the result of the workings of a bland, calculating corporate machine; a literal hit-maker. And so to me his music is without soul, he is rather like Elvis Presley who all that time ago stole the songs of the prejudiced RnB community and made them chart toppers. Yeah, I am sure he is plenty cute. And probably a nice bloke. But this isn’t how music should be made.
And now he is everywhere. Three words; Life On Murs. Yeah, I know.
ITV2 scheduled a show about Olly travelling on the road, where he proves, as
expected, to be very friendly. And it’s all smiles. We meet his mum. We meet
his band. We meet his best mate. And we leave believing him to be a lovely lad,
ready to throw our money at his grinning cockney face. Simon Cowell thanks you.
Of course Olly has stated he does write his own lyrics, and I could probably
give him the benefit of the doubt on that one. I guess you can’t legally say
that unless it’s true. Although he is hardly a lyrical genius either way so it
doesn’t matter much I suppose. But if you want proof Murs’style is part of a
pre-determined vision, then look no further than Marcus Collins.
Look at how similar they are; Collins sticks with plinkty plonk 50s style pop and soul, i.e, exactly the same as Olly Murs’s music. Even the way he dresses is the same, all dickie bows and waistcoats and daft hats. Although, to give Murs his due, Marcus is a far less bankable star. For a start he is a bit too ‘ooohhh matron’ to draw in the ladies as Murs and One Direction can, and he comes across a little smug. That bandito moustache and all the pouting doesn’t help. And you will have heard his version of the White Stripes hit Seven Nation Army. And his reworking of it was quite impressive, wasn’t it, different right? Wrong. You see he has actually copied this cover from another act, French electro artist Ben l’Once Soul. Watch the video for yourself, the arrangement is exactly the same. It says something when you have to cover, another cover. Collins just half-inched it from a foreigner with talent. Beyond being lazy, derivative, and somewhat underhand, it is just so unnecessary; surely he could have created something new off of his own bat. I mean he is a superstar right, that is why he is famous, right? Surely he could write an original song, or at least do a fresh cover. Am I asking for a lot here?
Beyond this lot there is Misha B, Alexandra Burke, Leona
Lewis, Little Mix, JLS. You name it. The X-Factor owns current pop music; it
practically is popular music. And so,
that is what One Direction has in common with The Beatles. They both acted to
change the world. While one inspired originality, responsibility, and artistic
freedom, the other advocated sales orientated productions. The X-Factor will only
grow to earn more and more spots on the Top 40, more money, more exposure, more
bland cookie-cutter pop acts. What can be done? Could anyone have stopped the
impact The Beatles had back then? Probably not. And thank god. But this
movement is probably unstoppable too. The X-Factor will only go to further
sideline original talent and artistic flair in favour of easy pop bound for a
high chart placing. Maybe it is a necessary evil, I mean I suppose some people
do enjoy this sort of music, and maybe that is the most important thing. But Up All Night is just another step in the
undoing of that cultural revolution all those years ago, and this is where
Cowell ‘s evil wizard impression runs short. Even Saruman couldn’t stomach One
Direction.